Media Content Analysis
Media content analysis helps you define and understand your media profile by evaluating messages, issues, advocates, critics, media and journalists, giving both quantitative and qualitative ratings to print, broadcast and online coverage leading to a recommended PR action and response. It has never been, is not and never should be rocket science!
Since the 1980s, content analysis has become an increasingly important tool in the measurement of success in public relations (notably media relations) programs and the assessment of media profiles. Content analysis is an element of media evaluation or media analysis, and analysis of this type, data from content analysis is combined with media data including media circulation, readership, number of viewers and listeners and frequency of publication.
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