Media Research
Researching the media covers a broad range of disciplines including monitoring and sampling of traditional and new media, through to analysis and consultation. To undertake accurate research of the media it is necessary to have a detailed project schema, which acts as a framework to deliver on the brief and optimise consistancy.
A research project of the media could involve the analysis of a product launch, an event or a sponsorship campaign. There remains considerable interest in undertaking comparative studies, where competitor or contemporaries media is researched.
We have a number of example reports which can be downloaded here. They cover the profit and not-for-profit sectors; specifically banking, insurance, pharmaceuticals, regional development, local government and the police.
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