An objective approach to the evaluation of public relations is crucial to a pragmatic view. From the PR planning stage, where strategy is refined, through to the application of tactics and post analysis, an ongoing campaign of public relations evaluation is a crucial aid to conveying the message, understanding the media landscape and conducting validation. Media Evaluation Research will improve the way you evaluate your public relations.

Media Evaluation Research does not support the application of automated media research programs. We agree with leading researchers in the social sciences like Professor Kimberly Neuendorf from Cleveland State University School of Communications, that these systems offer no benefits in accuracy and are a false economy.