Evaluation Process
The evaluation processes is easily misunderstood by many audiences and it is essential the methodology is straightforward, transparent and easily digestible sourced by forms of coding, regurgitating results and report writing.
Organisations buy media evaluation in various forms, dependable upon purpose and objectives. Research briefs are best suited to the requirements of individual clients, unless syndicated data is available.
Typical projects can range from specific campaign analysis to continuous international competitor tracking resulting favourability by target audience or coverage segmentation. Articulated print and broadcast investigation processes recognises competitor analysis in achieving measured and serviceable results.
Demonstrating Methodology Processes.
Examining the values of positive and negative coverage measured to assign potential consequences.
For online and print media, page positioning, headline mention, word count, location, content value, size of space, column centimetres and repetition of company name all designed to proactively market the message.
For broadcast media, the length and timing of messages and how marketed to the audience.
Recording information on individual stories must be transparent and documented for effective service delivery.
At Media Evaluation Research we value the importance to discuss and plan any projects with clients for an insight of what is on offer and without obligation. Here are key objectives designed to prepare clients strategic thinking on offer for discussion:
Effective research is only guaranteed when objectives are set carefully.
Who, when, where, and why? Define your target audiences.
Pinpointing key messages by writing them down clearly and concisely.
Content and message counts - consider what issues affects you and your sector.
Study your competitors and dont just think about your own coverage.
Determine the output or report required, dont rely on what others want to sell you.
To win commitment at Board level, demonstrate measured results.
Share results with other departments their interest may halve the budget.
Can we help?
Call Media Evaluation Research on 020 7549 2829 for a no obligation discussion on your evaluation needs. Alternatively send us an email via our online contact form.
