People
At the University of Surrey Michael Blowers gained
a business degree and a Diploma from the Chartered Institute
of Marketing before joining Tellex Monitors, the UK-wide
broadcast monitoring agency, in 1990. He set up the media
evaluation department in 1994.
The department was responsible for media evaluation
for the England and Wales Cricket Board, Benson and
Hedges/ Silk Cut, plus the media evaluation for
Coopers and Lybrand/PwC, Siemens Mobile, Meat and
Livestock Commission, MOD and Turner Broadcasting.
Michael expanded the department and the agency was
purchased by TNS, the global marketing research firm,
giving a far wider reach.
He started Media Evaluation Research in 2005 as a
reaction away from the prescriptive forms of media content
analysis. He has a Diploma from the
Chartered Institute of
Public Relations and is also one of their Accredited
Practitioners. He is also the Honorary
Treasurer for
the CIPR International Group.
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