About Media Evaluation Research
Media evaluation is essential for gaining the in-depth knowledge and experience that gives maximum impact and measurable results.
So what is Media Evaluation Research all about?
All our people have at least 10 years’ experience in senior communication research roles. Our agency leads won’t disappear and leave you in the hands of a junior account executive as soon as we’ve won your business!
Our companys reputation and growth is built on understanding our target audiences and their need to maintain consistent and effective communications.
Skilled strategic management of corporate and marketing communication requires sound professional advice. We base our judgment on clear goals and objectives incorporated with vision, planning and review. Our service uses comprehensive tailor made reports to demonstrate performance for future strategies and is effectively monitored and researched. We advise our clients that preparation is paramount in order to successfully manage the media to companies and other stakeholders in driving effective results.
Focusing on brand enhancement rather than advertising to increase our profile by delivering sound strategies ensuring a clear understanding of communications targeted by our clients.
We have engineered a business based on 14-years experience of delivering media evaluation and monitoring solutions through our adaptable reporting style - Media Observer. Research covers all UK national, regional, trade press, web, wires and online exposure (including web logs), fuelling key quantitative and qualitative messages together with reputable analysis.
Media Evaluation Research believes it can offer an alternative to the market by providing a personal and cost effective service from our researchers. We provide data analysis and clarify resulting messages, publish monthly reports and league tables on media monitoring and evaluate data on the corporate sector.
Examples can be demonstrated by viewing our Media Observer. (Please go to our download page)
Client Service
Media Evaluation Research has revolutionized itself by having a single point of contact throughout the research process. Agencies often commission readers to scrutinise media exposure who channel this by passing to coders then forward the report to writers and hand over to the client services staff. An effective approach within an in-house team ensures maximum service delivery to our clients who are instrumental as ambassadors to any future business initiatives.
'We believe our model to be the most logical available'
The Company prides itself on a thorough, proactive and articulate service delivery for analysis. Our model maintains a direct link between the media and client ensuring a personal and friendly approach to reports enabling a derived and effective message. After all, who could be better at providing answers, than the person who reads the cuttings, interrogated the data and wrote the report!
Quality control
Accurate tracking evaluation is crucial to our reputation for providing precise and concise messages, themes, content and language. Assembled together for reports and quality output ensuring all the information is formulated on how news organizations and ultimately journalists deliver copy and various output.
Disciplined, experienced analysts scrutinize the metrics of audience and column inches carefully digesting every inch of news clipping, online and broadcast segment. This can only be conducive once a comprehensive study of the campaign is designed and operational.
Our strengths, understanding and appreciation benefits from membership of the Chartered Institute of Public Relations (CIPR) and years of experience in PR research for medium and large public and private organisations.
Enhanced client access
At Media Evaluation Research we have added an access portal designed for the busy PR professional to obtain instant access wherever the location and on the move by analyzing their own data. We have developed the updates providing results on latest exposure and presented as customized charts and reports, undertaken through a secure log in. The manipulation of number crunching results in specific areas by date range, media source, journalist, headline, subject or key message are just some of the key areas.
Client engagement
Great emphasis is placed on using a systematic reporting system designed to meet our client’s expectations ensuring an effective, proactive and cost effective service.
Keeping abreast of developments ensures speedy delivery and enables our evaluation to be a valuable long term learning tool.
Can we help?
Call Media Evaluation Research on 020 7549 2829 for a no obligation discussion on your evaluation needs. Alternatively send us an email via our online contact form.
