Media Observer
The style of reporting the message has been meticulously developed clearly and succinctly demonstrating results of media exposure, more comprehensive and extensive than a summary. The Media Observer benefits from a logical sequence of analysis providing you with your requirements in a robust and adaptable reporting format.
The Media Observer is a response engine cultivated for clarity and adaptability representing media evaluation reporting. Designed to be accessible beyond the marketing function and adaptable display of media content studies. It can be freely applied to regular media analysis, campaigns, event analysis, and sponsorship research. Additionally, it can analyse key journalists and media titles/groups, pro-activity and use of press releases, audience characteristics, competitor comparisons and market trends.
Media Observer offers two additional options to aid its dissemination. Firstly, it can be loaded onto an ftp server from where it can be retrieved at anytime and by anyone you care to permit. Secondly, the whole report can be dropped into a restricted access website featuring hyperlinks within the document sections that seamlessly archives current results with previous months. The downloads section of this sites has examples of the PDF and web-based reporting covering a number of public and private sector examples.
View example pages:
Executive summary
Reports that examine and analyse media exposure of insurance companies supported by half-year results analysis featured in the insurance trade press providing a balance and measuring PR.
Tonality of media coverage
Positive and negative coverage indicated by volume and audience reach in the print and broadcast media.
Client key messages
Company projections and analysis on brand messages evaluated in charts and graphs.
Regional media analysis
Coverage split by regions pinpoints penetration of exposure in areas that raised more awareness by breakdown of the number of cuttings and readership.
Can we help?
Call Media Evaluation Research on 020 7549 2829 for a no obligation discussion on your evaluation needs. Alternatively send us an email via our online contact form.
